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Release of interior fabric on February 10

beige / green / light blue
“ohayo”(2019-20a/w) interior fabrics will be released on our Online Store and in stores. The fabrics will be available at our Online Store from February 10 (Fri.), and in stores handling interior fabrics at Kanazawa Store, Matsumoto Store, materiaali, and materiaali Kyoto, will be available from February 13 (Mon.) regardless of the sale situation at Online Store.

The "ohayo" design, with its all-over embroidered flowers, seems like one can hear the sound of flowers blooming excitedly. The petals are protruded a little, giving a strong presence to the fabric. The linen-wool fabric has a delicate uneven texture, a soft warm touch and moderate thickness, which is perfect for making cushion covers, curtains and other interior items. Please take a look at the Online Store or in-store.

[Available on February 10 (Fri.) ]
linen 58%, wool 42%(fabric width 159cm)
base color × petal color
beige × orange
light blue × white
green × pink
gray × pink
¥19,800 /m(tax included)

*Numerous customer orders are expected on the release date thus we will limit the length of the fabrics available for purchase.
・Limited to 5m per person per color
Kindly note that small cuts cannot be accepted.
*A post will be made at noon of the release date on the Online Store. It is expected that access to the website will be concentrated and become difficult to connect.
Please understand that there may be a time difference before your command is reflected on your screen depending on your device and communication environment, and the prepared number of items may sell out during the ordering process.
*We kindly ask customers to refrain from shopping for resale purposes.
*In-store release date: Regardless of the sale situation of the Online Store, the fabric will be released in 4 locations, which are the Kanazawa Store, Matsumoto Store, materiaali, and materiaali Kyoto on the following dates.
In addition, in order to reduce congestion in the store, sale will be conducted by appointment only on the release date. Appointments can be made by phone, and we only accept appointments made by the caller. Please contact the store you are visiting. In addition, due to the limited quantity of delivery to stores, we advise customers to use the Online Store that will sell in advance.

-“ohayo”: Available in stores from February 13 (Mon.) / appointments accepted from February 12 (Sun.)
*Mail-order business: The following schedule will be available for products before they are sold out.
February 16 (Thurs.) Kanazawa Store, Matsumoto Store, materiaali
February 17 (Fri.) materiaali Kyoto

Available locations and inquiries:
Kanazawa Store 076-223-3722
Matsumoto Store 0263-38-0137
materiaali 03-6821-3737
materiaali Kyoto 075-600-7737
Online Store
Information desk 03-5793-3700