‘minä perhonen’ is a fashion and textile brand founded in 1995 by the designer Akira Minagawa to produce clothes which do not lose their allure through lapse of time. Our design process begins with sketches, which are made into story-telling textiles. Also, we aspire to develop new materials and techniques, collaborating with many production centers at home and abroad.
We create a dress not for a special day but for every ordinary day. The name of the label minä perhonen originates in Finnish as the designer Minagawa sympathized with Scandinavian culture when he first visited Finland at the age of 19. minä means ‘I’ and perhonen is ‘butterfly’ with a wish to make many beautiful designs like those of butterflies’ wings. The brand logo signifies various characters(dots) within oneself(rectangle). Just like species of butterflies are countless, the designs too continue to increase.
designer / founder
Born in 1967, Tokyo. Founded ‘minä’ in 1995 (the name was changed to ‘minä perhonen’ in 2003). With the imaginative creative process and detailed drawings, he has designed numerous textiles for his own brand and the other manufactures such as Kvadrat of Denmark, KLIPPAN of Sweden.
His creation goes beyond fashion and also towards lifestyle, on which he sees a wide range of possibility to design. He offers illustrations for Asahi Shimbun Newspaper and the NIKKEI Newspaper, and some other picture books.