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Release of interior fabric on July 1

“choucho”(2001s/s) interior fabric will be released on our Online Store and in stores.
The fabrics will be available at our Online Store from July 1 (Fri.), and in stores handling interior fabrics at Kanazawa Store, Matsumoto Store, materiaali, and materiaali Kyoto, will be available from July 4 (Mon.) regardless of the sale situation at Online Store.

Butterflies fluttering freely over the fabric, "choucho" (2001s/s). This fabric is woven steadily with a mid-thickness of linen yarn to make a firm fabric. The checkered pattern, expressed by a combination of color and twill structure, gives a movement as if floating along a subtle wind. This soft and sturdy fabric is suited to make small accessory items such as pouches, cushion covers and others. Please take a look at the Online Store or in-store.

[Available on July 1 (Fri.)]
100% linen (fabric width: 145 cm)
Base × Embroidery color
yellow, beige × navy
camel, mint × moss green
navy, beige × light blue
¥16,500 /m (tax included) 

*Numerous customer orders are expected on the release date thus we will limit the length of the fabrics available for purchase.
・Limited to 5m per person per color
Kindly note that small cuts cannot be accepted.
*A post will be made at noon of the release date on the Online Store. It is expected that access to the website will be concentrated and become difficult to connect.
Please understand that there may be a time difference before your command is reflected on your screen depending on your device and communication environment, and the prepared number of items may sell out during the ordering process.
*We kindly ask customers to refrain from shopping for resale purposes.
*In-store release date: Regardless of the sale situation of the Online Store, the fabric will be released in 4 locations, which are the Kanazawa Store, Matsumoto Store, materiaali, and materiaali Kyoto on the following dates.
In addition, in order to reduce congestion in the store, sale will be conducted by appointment only on the release date. Appointments can be made by phone, and we only accept appointments made by the caller. Please contact the store you are visiting. In addition, due to the limited quantity of delivery to stores, we advise customers to use the Online Store that will sell in advance.
-“choucho”: Available in stores from July 4 (Mon.) / appointments accepted from July 3 (Sun.)
*Mail-order business: Products that are not sold out will be available as of July 7 (Thurs.) at 4 locations, which are the Kanazawa Store, Matsumoto Store, materiaali, and materiaali Kyoto.

Available locations and inquiries:
Kanazawa Store 076-223-3722
Matsumoto Store 0263-38-0137
materiaali 03-6821-3737
materiaali Kyoto 075-600-7737
Online Store
Information desk 03-5793-3700