Our season catalogue, Mon Ki Cho, this time titled ‘we’ is finally completed.

Continued to this 10th issue, this time it is focused on people, factories, tools
and environment that make minä perhonen's creation come true.

Documented with Photographer Mr. Akio Tomari's black and white works,
it shows the dynamism of the behind-the-scene of 2012 Spring / Summer
creation by people who were involved to make it happen.

It shows one end of the creativity field and its moment where people challenge
and work on it with passion that we believe is truly beautiful.

It will be on sale at minä perhonen flagship stores from Saturday, January 14th.
The mail order stars at metsä from January 20th.

art direction / design: minä perhonen
photography: L.A.TOMARI
hair & make-up: Hiromi Chinone (Cirque)
model: KIKI
price: 1,143 YEN ( + tax)
size: approx. 210mm×210mm