The organic hair care series "yo" was created with carefully produced essential ingredients suited for Asian hair quality specifically in Japanese dry climate. The non-silicone shampoo and treatment are made from naturally derived ingredients, and the plant-derived cleansing ingredients create a fine foam that gently washes the scalp and hair. Akira Minagawa found compassion for the concept of the product, and he drew motifs which gave a soft and comfortable feeling of "yo" in the packaging of the bottle.
Margin 1: Shampoo, feeling of unprocessed hair
Margin 2: Shampoo, feeling of moisture
Afterglow 1: Treatment, Penetrating sensation
4,180 yen (tax included)