This is the book which was summarized Akira Minagawa’s attempts that always searching for the best for how to be and how to maintain his brand management for 25 years since the brand was established. Creating, continuing, communicating and propagating. The design, the creative method, the shop operation, and the hospitality are all linked to Minagawa's unique management theory. We hope that you can feel Minagawa's thoughts on the continuation of creating minä perhonen’s world from this book.
Writing: Yoko Kawashima
Storyteller: Akira Minagawa
Art direction and design: Hideyuki Saito
Published by: Little more Co., Ltd.
Size: H188mm × W128mm × D24mm