brand

minä perhonen

‘minä perhonen’ is a fashion and textile brand founded in 1995 by the designer Akira Minagawa to produce clothes which do not lose their allure through lapse of time. Our design process begins with sketches, which are made into story-telling textiles. Also, we aspire to develop new materials and techniques, collaborating with many production centers at home and abroad.
We create a dress not for a special day but for every ordinary day. The name of the label minä perhonen originates in Finnish as the designer Minagawa sympathized with Scandinavian culture when he first visited Finland at the age of 19. minä means ‘I’ and perhonen is ‘butterfly’ with a wish to make many beautiful designs like those of butterflies’ wings. The brand logo signifies various characters(dots) within oneself(rectangle). Just like species of butterflies are countless, the designs too continue to increase.

Akira Minagawa
designer / founder

Born in 1967, Tokyo. Founded ‘minä’ in 1995 (the name was changed to ‘minä perhonen’ in 2003). With the imaginative creative process and detailed drawings, he has designed numerous textiles for his own brand and the other manufactures such as Kvadrat of Denmark, KLIPPAN of Sweden.
His creation goes beyond fashion and also towards lifestyle, on which he sees a wide range of possibility to design. He offers illustrations for Asahi Shimbun Newspaper and the NIKKEI Newspaper, and some other picture books.

brand history

1995
minä was founded by Akira Minagawa.
1999
Released the first original chair ‘giraffe chair.’
2000
Opened its first shop in Shirokanedai, Tokyo.
2002
Held the first exhibition Ryushi (particle of minä perhonen) at Spiral Garden, Tokyo.
2003
Renamed the brand to minä perhonen.
Released the Egg, the Swan of Fritz Hansen dressed in minä perhonen fabrics.
Released its original furniture ‘puu’
2004
Started to present collections in Paris.
Presented its original ‘perhonen chair.’
2006
Designer Akira Minagawa was awarded Mainichi Fashion Grand Prix hosted by The Mainichi Newspapers.
Danish textile manufacturer Kvadrat released fabrics designed by Akira Minagawa.
2007
Opened a shop in Kyoto.
2008
Launched a clothesline named ‘minä perhonen Laundry’ which can be washed at home.
Launched its original ceramics collection.
2009
Opened a shop in Kyoto named ‘minä perhonen arkistot.’
Designed uniforms for Aomori Museum of Art.
Akira Minagawa designed fabrics for Liberty’s 2009 AW collection.
Held a solo exhibition minä perhonen- fashion & design, Textielmuseum, Tilburg, the Netherlands.
2010
Opened a shop ‘minä perhonen piece,’ in Kyoto.
Consecutively, opened two shops in Tokyo called ‘minä perhonen arkistot’ and ‘minä perhonen piece,’.
Held a solo exhibition minä perhonen---The future from the past at 21st Century Museum of Contemporary Art, Kanazawa, Ishikawa.
Held an inaugural exhibition minä perhonen in progress to celebrate 15th anniversary of the brand and 25th anniversary of Spiral Garden, Spiral Garden, Tokyo.
2011
Started dress rental service named ‘lentää.’.
2012
Designed uniforms for TOKYO SKYTREE.
Introduced fragrance coffrets and candles, collaborating with diptyque, fragrance maison based in Paris.
2013
Opened a new shop in Matsumoto, Nagano.
Collaborated with Repetto, a Paris-based ballet brand to present limited collaboration shoes.
Started collaborating with a Swedish home textile brand KLIPPAN.
2014
Released fabric collections for interior named dop.
Directed by Minagawa, Muji launched POOL project to facilitate reusing remnants of fabrics and other materials.
Designed uniforms for 21st Century Museum of Contemporary Art, Kanazawa.
2015
Opened a shop ‘minä perhonen koti’ at Shonan T-SITE, Kanagawa.
Held a solo exhibition 1 minakakeru, Spiral Garden, Tokyo, Japan.
Held a solo exhibition 1 minakakeru - Past and Future of minä perhonen at Nagasaki Prefectural Art Museum, Nagasaki, Japan.
2016
Akira Minagawa, the designer of the brand, received The 2015 Mainich Design Award by Mainich Newspaper.
Akira Minagawa received The 66th Minister of Education, Culture, Sports, Science and Technologies Art Encouragement Prize from Agency for Cultural Affairs, Government of Japan.
Relocated the shop in Shirokanedai to Daikanyama.
In collaboration with Kvadrat, Akira Minagawa created an installation FOREST COMES HOME. for Salone del Mobile Milano and exhibited his new textile collection for Kvadrat.
Opened its new concept shop named call at Spiral, Aoyama.
2017
Opened a shop in Kanazawa, Ishikawa.
Opened a shop materiaali specialized in fabrics and home decor in Daikanyama.
At Salone del Mobile Milano, Richard Ginori presented a tableware collection named SPERANZA designed by Akira Minagawa.