2012.01.31

We now have a book corner at minä perhonen Shirokanedai.

There are the ones of inspiration source in the bookshelf in our atelier,
art, photography, poetry books available to browse.

We hope that you can take a look of these and
feel the starting point of the design and its world-view
upon your visit to minä perhonen Shirokanedai.
Please enjoy!


つづき

2012.01.27

There was a lot of snow the other day this week
in Shirokanedai, and it left little piles here and there near our shop.
At the same time, we can feel the warm season approaching
by the bright sun melting the chilly air and snow.
Our collection of 2012 spring/summer is starting little by little
from February 4th at minä perhonen Shirokanedai and Kyoto.

Under the theme of ‘Towards the hut of forest and wind’,
the collection expresses the fresh scene of
wind bringing the invigorating scent of forest,
sparkling trees lit by the sun, and so on.

For who purchased more than 10,000YEN at
minä perhonen Shirokanedai, Kyoto and metsä
from February 4th, the image movie of DVD
for 2012 spring/summer collection will be given out.
(Limited numbers available.)

We are very much looking forward to
sharing the new season with you.


つづき

2012.01.17

There was an event in June 2009 at THE STAGE of the 1st floor,
Shinjuku ISETAN, ‘ Ame no uchi soto’, and our raincoats and
some items listed below were sold then also in both
minä perhonen Shirokanedai and Kyoto.
We found that the incorrect care labels were attached to
these which are made with the same material.

They are polyvinyl chloride coated, and our care label says
it is OK to dry-cleaning according to the instruction
from the factory in charge of the coating work.
Although, it was found out that the dry-cleaning liquid hardens
the material.

We are deeply sorry for those who purchased these items
and for this mistake.
If you have these items harden by dry-claning,
please kindly contact us at:
information desk
TEL: 03-5793-7635
EMAIL: info@mina-perhonen.jp

rain coat:
na6217 choucho
na6218 sunny rain
na6219 hanaco

bag:
na9754 choucho
na9755 sunny rain
na9756 hanaco
na9757 oasis
na9762 choucho
na9763 sunny rain
na9764 hanaco
na9765 oasis
na9766 noppara
na9767 bird

pouch:
na7082 sunny rain
na7083 oasis
na7069 choucho

For the care, please wipe the stein with cloth
and do not dry-clean or wash them.
We are sincerely sorry for the inconvenience and
make sure to check the care labels more strictly.

Mina Co.,Ltd.


つづき

2012.01.13

Our season catalogue, Mon Ki Cho, this time titled ‘we’ is finally completed.

Continued to this 10th issue, this time it is focused on people, factories, tools
and environment that make minä perhonen's creation come true.

Documented with Photographer Mr. Akio Tomari's black and white works,
it shows the dynamism of the behind-the-scene of 2012 Spring / Summer
creation by people who were involved to make it happen.

It shows one end of the creativity field and its moment where people challenge
and work on it with passion that we believe is truly beautiful.

It will be on sale at minä perhonen flagship stores from Saturday, January 14th.
The mail order stars at metsä from January 20th.



art direction / design: minä perhonen
photography: L.A.TOMARI
hair & make-up: Hiromi Chinone (Cirque)
model: KIKI
price: 1,143 YEN ( + tax)
size: approx. 210mm×210mm


つづき

2012.01.06

There will be 5th anniversary of minä perhonen Kyoto
in this coming February 10th.

Usually, the special items should be available then, but this time,
we’d like to bring out items of spring feeling in mid-April instead.
We are now in the middle of working on it
with the appreciation for you in our hearts.

It is a very early notice, but we are very much looking forward to
showing them to you in April.


つづき

2012.01.06

We are back today as it’s our first day of 2012 at minä perhonen.
We’d like to cherish every moment to share with you
and go forward together this year as well.

To celebrate the start of the year, there will be special new items available from tomorrow, January 7, 2012 at minä perhonen Shirokanedai and Kyoto.
We are very much looking forward seeing you.


つづき